PROJECT
This campaign was designed to focus on capturing the imagination & fantasy of the deep sea, creating extraordinary designs that are unforgettable.
Packaging
We wanted to combine simplicity and creativity to provide the best packaging solution. The design is simple yet story driven using eye-catching bright colors for ultimate readability on the shelf. The bright and bold color palette ensures that all of the packages are visible, whilst remaining true to the brand identity. Due to the small size of the packaging, the logo was simplified in a 2d art form in order to be readable from a distance. We wanted this functional box to be viewed as a treasure, making the target audience feel the true nature of discovery.
Deep Sea Moonrock is a story about discovery. It is the tale of a rare and mysterious object deep in the oceanic abyss. This incredible discovery captures your imagination and leads you on a quest to create a unique experience that could transport you to this hidden world. In the competitive space of cannabis products, It was important that this concept delivered a visual unlike no other in the industry. The Diver was chosen to represent the brand in order to reinforce the idea of deep sea discovery. With HAMMERHEAD being the sister product we married the two in this imaginary world of aquatic wonder!
THE STORY
Advertising & Marketing
Deep Sea Moonrock is filled with informative and story-driven marketing that will keep you engaged and wanting more. We use bold movie style fantasy art to take you on a journey like no other. The marketing material is designed to not only capture your attention but to also educate you on the products.
