PROJECT
When creating this logo our team wanted the imagery to speak for itself. We chose the anchor style initials to make reference to the fantastical world beneath the ocean. Hammerhead’s packaging does the same in its innovative, thought-provoking, and memorable art & design. Hammerhead's award-winning product captures the imagination of the cannabis market. The package design also takes you into the fantasy world beneath the water, showcasing the quality and uniqueness of our product.
THE STORY
Welcome to the fantastical world of the Hammerhead, where the ocean's depths reveal an enchanting landscape filled with mesmerizing creatures and a one-of-a-kind creature: the Hammerhead. As the world's most memorable product, the Hammerhead Preroll is ready to take you on a journey of exploration and adventure like no other.
Advertising & Marketing
The Hammerhead prerolls were to be marketed un like any other brand in the industry. The vibrant and captivating fantasy art style in the advertising was made to set it apart from the competition. The innovative art was made to blend seamlessly with the informative side to create a unique experience. By doing this we were able to increase sales and help the business succeed in today's ever-changing market.
Informative how to video Ad
Developed to elaborate on product features and how to use it responsibly. An innovative way to expand upon the product
Apparel Design
Hammerhead Beach Club, is an accessory brand producing clean, eye-catching apparel that makes a statement in the industry. We believe that clothing should be more than just something you wear - it should inspire confidence, creativity and self-expression. Our designs are made to stand out, whether you’re walking down the street performing on stage, or cruising down the boulevard.
Slightly Stoopid product campaign
Package design collaboration with renowned rock-n-roll group Slightly Stoopid. Marketing campaign created for the release of the new product.
PROJECT
This campaign was designed to focus on capturing the imagination & fantasy of the deep sea, creating extraordinary designs that are unforgettable.
Packaging
We wanted to combine simplicity and creativity to provide the best packaging solution. The design is simple yet story driven using eye-catching bright colors for ultimate readability on the shelf. The bright and bold color palette ensures that all of the packages are visible, whilst remaining true to the brand identity. Due to the small size of the packaging, the logo was simplified in a 2d art form in order to be readable from a distance. We wanted this functional box to be viewed as a treasure, making the target audience feel the true nature of discovery.
Deep Sea Moonrock is a story about discovery. It is the tale of a rare and mysterious object deep in the oceanic abyss. This incredible discovery captures your imagination and leads you on a quest to create a unique experience that could transport you to this hidden world. In the competitive space of cannabis products, It was important that this concept delivered a visual unlike no other in the industry. The Diver was chosen to represent the brand in order to reinforce the idea of deep sea discovery. With HAMMERHEAD being the sister product we married the two in this imaginary world of aquatic wonder!
THE STORY
Advertising & Marketing
Deep Sea Moonrock is filled with informative and story-driven marketing that will keep you engaged and wanting more. We use bold movie style fantasy art to take you on a journey like no other. The marketing material is designed to not only capture your attention but to also educate you on the products.
